One of the biggest challenge for Indian Marketers is ensure that his consumers get genuine products manufactured by him and not some duplicate or me too product. There is a parallel industry running which produces duplicates and floods the market and the consumers get conned in to buying it.
To create and manage a consumer friendly system by which he can verify the authenticity of the product he is buying.The manufacturers get information of duplicates, if any and geographic location from where it is reported so that corrective action can be taken. Create an atmosphere of confidence in the market place for his brand.
The Process advantage
Operates on all mobile service providers. No separate hardware needed at retail outlets. Capability to roll national at a short notice. Provides instant alert on duplicates along with location for immediate follow up. Economical and tested technology.